Goodyear renewed its agreement with the Arlington, Texas, bowl on a multi-year basis, ESPN and the Cotton Bowl Athletic Association announced Thursday.
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Terms of the sponsorship agreement were not released.
“Goodyear has proven to be the perfect partner for the Cotton Bowl Classic, and from the top down, you see a level of quality, commitment and excellence that raises the profile of our game,” Cotton Bowl Classic chairman Dan Novakov said in a statement (via the Dallas Morning News). “We are elated that Goodyear has agreed to remain fully committed to the Classic, and collectively, with ESPN, the Goodyear Cotton Bowl’s best is yet to come.”
Still, the down ratings for this year’s CFP semifinals — at the Orange and Sugar Bowls — have led some to blast scheduling them on New Year’s Eve.
Goodyear has been the title sponsor of the game since the Cotton Bowl rejoined what’s now called the New Year’s Six bowls and moved from its namesake stadium in Dallas to the Cowboys’ AT&T Stadium, named for the telecommunications giant that had been a longtime Cotton Bowl sponsor.
